23 March 2017

Digital Money

Anas BouraniMisys - London

Play, Win and Show it Off!

02 June 2014  |  2753 views  |  1 comments | recommendations Recommends 2

Banks love to win. So do customers. Gamification truly takes off when customers see the real value gamification can give to them. To that end, I would like to examine how gamification drives customer value. In short, value for customer can be grouped in two broad categories, social and financial. Let me take a second to explain by what I mean ...

TagsMobile & onlineInnovationGroupInnovation in Financial Services
Anas BouraniMisys - London

Tweet or become obsolete - banks selling using social media

30 December 2013  |  7102 views  |  1 comments | recommendations Recommends 3

I had the opportunity to visit Beirut recently, where I met and addressed senior executives from various banks. It became apparent that many banks are still seeking to understand how best to leverage social media. Of course, this is a huge subject to cover in a single blog, so I will address one specific aspect of social media – micro blogging. ...

TagsMobile & onlineInnovationGroupInnovation in Financial Services
More blog posts
Anas Bourani
Anas BouraniMisys - London

Gamification Addiction - will banks get hooked on dopamine?

06 November 2013  |  6544 views  |  1 comments | recommendations Recommends 2

I seem to be finding a lot of articles relating to gamification nowadays. I read this Forbes articles recently and it really resonated. It is strange how gaming and entertainment, despite seeming ...

TagsMobile & onlineInnovation
Previous 1 Next
members
28,792
Members
comments
16,866
Comments
blogs
11,069
Posts
bloggers 
1,187
Active bloggers

Top bloggers: 30 days

Most viewed Engaging
Enrico Camerinelli
Enrico Camerinelli

Senior Analyst for Corporate Banking, ba...

Carlo R.W. De Meijer
Carlo R.W. De Meije...

Independent financial services advisor

Tony Xhufi
Tony Xhufi

Founder & CEO - A hybrid crowdfundin...

Who is commenting on these posts

Bo Harald
João Bohner
Ketharaman Swaminathan
Tayo Abinusawa
Dharmesh Mistry
Peter Williams
David Snowdon
Willem Lambrechts
Nicholas Roi
Dean Procter
Colin Henderson
Tapan Agarwal

Anas's blog archive

2014 (1)2013 (2)