Andy HunterPerficiam Ltd - London
11 March 2012 | 4075 views | 3 | Recommends 1
When, in 1984, the marketing team at Midland Bank first removed charges from some personal accounts, they couldn't have guessed at the long term consequences for the UK retail market. At a time when cross sales of new services like mortgages and structured savings products was beginning to drive retail revenues, their objective was to win more c...
TagsPaymentsRetail bankingGroupTransaction Banking