Sanat RaoInfosys Technologies Ltd - London
10 April 2012 | 3768 views | 1 | Recommends 0
Customers don’t buy products, they buy benefits. But for years, technology sales bucked this marketing wisdom, as vendors pitched platform against platform, arguing their case based on functionality and technical prowess to probing CIOs. Not anymore. The crisis marked a turning point, when banks started to monitor all discretionary spending mo...