28 September 2016

Talk of Many Things

Ketharaman SwaminathanGTM360 Marketing Solutions - Pune

Fintechs Need Guts More Than Lawyers

15 August 2016  |  3581 views  |  1 comments | recommendations Recommends 0

In Part 1 titled “Fintechs Need Marketers And Lobbyists – Not Lawyers”, we saw why marketers and lobbyists play a vital role in a fintech startup’s success. In this second part, we'll examine the following middleground approach suggested by some people: Go to lawyers, listen to what they say, understand the risks and work out a mitigation strategy ...

TagsRisk & regulationStart ups
Ketharaman SwaminathanGTM360 Marketing Solutions - Pune

Fintechs Need Marketers And Lobbyists, Not Lawyers

31 July 2016  |  3163 views  |  0 comments | recommendations Recommends 0

Like startups in any other industry, fintechs need to find a problem to solve, develop a solution, package it in such a way that it provides a compelling reason to use, and thereby gain mainstream adoption. SQUARE and PayZapp are two fintechs that have a good job of this for reasons I’ve covered in my previous blog posts here and here. This requir...

TagsRisk & regulationStart ups
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Ketharaman Swaminathan
Ketharaman SwaminathanGTM360 Marketing Solutions - Pune

Enhanced Remittance Data Could Multiply Electronic Fund Transfer Volumes

05 July 2016  |  3238 views  |  0 comments | recommendations Recommends 0

My property management company in UK wanted me to link the following information to my monthly rent payment: MCS MERIDIAN CLIENT ACCOUNT HOUSE RENT 98 MERIDIAN PLACE JUN 2008 There was no way I could ...

TagsPaymentsRetail banking
Ketharaman Swaminathan
Ketharaman SwaminathanGTM360 Marketing Solutions - Pune

Five Ways For Banks To Boost Credit Card Use

26 May 2016  |  3368 views  |  0 comments | recommendations Recommends 0

Ever since I got my first credit card in the late '80s, I’ve been a fan of plastic. Rewards, deferred payment and a built-in line of defence from fraud - these are some of the reasons I pay with credi...

TagsCardsRetail banking
Ketharaman Swaminathan
Ketharaman SwaminathanGTM360 Marketing Solutions - Pune

Banks Will Know Chipotle Is Going Bankrupt Before Chipotle

17 April 2016  |  3246 views  |  0 comments | recommendations Recommends 0

Following Chipotle’s e-coli scare late last year, the burrito chain’s stock has been on a free fall. From a peak of ~$750 in October 2015, the stock price plummeted to ~$400 at the height of the crisi...

TagsRetail bankingInnovation
Ketharaman Swaminathan
Ketharaman SwaminathanGTM360 Marketing Solutions - Pune

How To Really Kill Cash

16 March 2016  |  6303 views  |  2 comments | recommendations Recommends 1

They said cash is costly. It didn't work with merchants. They launched one mobile wallet after the other to drive cashless behavior. It didn't work with consumers. They scared people away from currenc...

TagsCardsRetail banking
Ketharaman Swaminathan
Ketharaman SwaminathanGTM360 Marketing Solutions - Pune

Is India Headed For A Subprime Mortgage Crisis?

29 February 2016  |  5737 views  |  0 comments | recommendations Recommends 0

I drafted this blog post four years ago after reading this article in Economic Times. Not wanting to sound alarmist, I decided to can it. I revisited the post many times since then and I stuck to my...

TagsRisk & regulationWholesale banking
Ketharaman Swaminathan
Ketharaman SwaminathanGTM360 Marketing Solutions - Pune

How Banks Can Increase In-Branch Sales

21 February 2016  |  5527 views  |  1 comments | recommendations Recommends 0

In his blog post titled The Power of Location-Based Offers in Financial Services, Jim Marous, Co-Publisher of The Financial Brand, highlights how banks can leverage the proliferation of smartphones t...

TagsCardsRetail banking
Ketharaman Swaminathan
Ketharaman SwaminathanGTM360 Marketing Solutions - Pune

Privacy Does Not Equal Security

17 January 2016  |  2858 views  |  1 comments | recommendations Recommends 1

A few months ago, I'd posted the following update on social media: Privacy does not equal Security: Privacy is refusing to give out your mobile #. Security is refusing to give out your debit card PIN ...

TagsRisk & regulationRetail banking
Ketharaman Swaminathan
Ketharaman SwaminathanGTM360 Marketing Solutions - Pune

Winners Incite Action. Losers Wait For Actionable Insight

06 December 2015  |  1461 views  |  0 comments | recommendations Recommends 0

As a tech marketer, I constantly preach that technology must solve a real-life problem for it to enter the mainstream. I also believe that it's the technology provider's job to explicitly convey how t...

TagsMobile & onlineInnovation
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