In the last couple of years I have heard arguments against EMV rollout along the lines that it is good for the physical POS but not for the eComm, and that the intoducing EMV at physical POS would only shift fraud threats toward CNP transactions mainly predominant
in eComm. That may be true if one only considers using plastic smart cards. But by looking at the big picture it is clearly possible to utilize the mobile phone as the payment device @ POS (regular NFC in card emulation mode) but also for fully EMV compliant
card present eCommerce payments over the air.