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Card Acceptance Matters - Part 3

22 July 2013  |  2542 views  |  0

In part 2 of my “Card Acceptance Matters” blog article, I discussed how card acceptance can lead to greater revenue consistency.  In this article, we’ll take a look at how card acceptance can increase the likelihood of being selected as a supplier.

In the study, more than half of Buyers surveyed indicated a preference for card-accepting suppliers.  55% of managers indicated that they were “likely” or “very likely” to select a Supplier that accepts cards over one that does not in a particular spend category.  While this effect was observed across all sped categories, it was strongest in non-strategic spend categories.

Card acceptance is not often promoted as a payment option for B2B suppliers in North America, although promoting it could add to a Supplier’s differentiation relative to its competitors.  Anecdotally, we hear that Procurement groups are including card acceptance as a criteria in RFPs.  Adding card acceptance to a firm’s capability list can be a simple way to increase competitiveness.

In my next article, I’ll discuss a fourth benefit from card acceptance.  Please let us know your thoughts!

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