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Ketharaman Swaminathan
Ketharaman Swaminathan - GTM360 Marketing Solutions - Pune 13 September, 2012, 16:56Be the first to give this comment the thumbs up 0 likes

There's this stereotype of bankers as fat cats and retailers as minimum wage toilers. More than anything else, I think this is responsible for popular opinion increasingly tilting towards retailers and away from banks. So far, the efforts of banks to steer the common man away from this stereotype have been feeble. How well retailers manage to reinforce this stereotype will eventually determine how successful they'll be in their forays into financial services.