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Rajeev Nair
Rajeev Nair - Accenture - Bangalore 06 September, 2012, 05:22Be the first to give this comment the thumbs up 0 likes

Apart from customer dimensions, Financial Services can deeply look into areas where these mobility devices can contribute to business growth and monitoring. Mobile business activity monitoring to CXOs along with virtual independence for key branch personnel from branch boundaries to enable customer proximity selling with intervention to branch operations on "need basis" are some areas banks are getting into. These can shift branch operations paradigm in near future.

Ketharaman Swaminathan
Ketharaman Swaminathan - GTM360 Marketing Solutions - Pune 07 September, 2012, 14:40Be the first to give this comment the thumbs up 0 likes

Like other industries, superior UX has always been a key imperative for the BFSI sector. However, unlike most other verticals, BFSI is replete with a vast landscape of heterogenous applications, which has posed an inherent limitation on enhancing UX. 

Advances in technology - Web 2.0, RIA, HTML5, and so on - certainly help enhance UX of individual applications. For example, I know of a large bank's Trade Finance System, which was very rich and responsive in its client-server avatar. The bank couldn't migrate this application to the web during the days of Web 1.0, which wasn't sufficiently rich and responsive. However, it successfully undertook this migration when RIA / AJAX platforms came along.

However, when we take systems that need to interact bidirectionally with a plethora of existing systems ranging from mainframe to Web 2.0 (e.g. Global Liquidity Management), can you throw some light on what technology - or set of technologies - are available to enhance their UX?