An article relating to this blog post on Finextra:
Half of Americans want to do all banking online
Nearly half of Americans would do all of their banking online if they could, according to a survey from interactive agency Rosetta.
The fact that 64 % of respondents cited security concerns as a factor preventing them from migrating wholly to online banking doesn’t come as a surprise to me. Why? Because what we’re hearing from the market is that these types of attacks are definitely
on the increase.
The security threat in the online channel has never gone away. As anyone who’s been hit by fraudsters will attest, vectors such phishing attacks, key-loggers, Man-in-the-Middle and Man-in-the-Browser attacks, and other types of fraud such as SIM Swaps and
Call Forward Unconditional, all pose a very real problem. And it’s important that banks realise that security is a differentiator. Today’s results help illustrate that – they clearly show that security issues (or even just perceived security issues) have the
potential to at best discourage, or at worst alienate, customers.
Solving the problem doesn’t have to mean hampering customer experience. The key is to take a multi-layered, multi-factor approach to authentication. By using a combination of visible and invisible layers of security and by ensuring that there is an out of
band element and that the solution works in real time, fraud becomes virtually impossible. It’s only at this point, when decisive action is taken to really cut fraud in the online banking channel, that we’ll see a notable increase in the number of people who
bank solely online.