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Great example. Not sure, though, how many banks in this day and age are able to spot such opportunities for cross/upselling when most of them seem to discourage telephone requests for such transactions and push customers instead to Internet banking or paper
forms dropped in drop boxes.
Good point. At least for the internet banking site the bank could have the tools to track the clicks, the amount of time spent on each page, etc and arrive at explicit and implicit conclusions.
Assoc VP & Head of EMEA Finacle Infosys
Infosys Technologies Ltd
03 Apr 2012