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Object reference not set to an instance of an object.

Comments: (2)

Ketharaman Swaminathan
Ketharaman Swaminathan - GTM360 Marketing Solutions - Pune 05 May, 2012, 18:42Be the first to give this comment the thumbs up 0 likes

Great example. Not sure, though, how many banks in this day and age are able to spot such opportunities for cross/upselling when most of them seem to discourage telephone requests for such transactions and push customers instead to Internet banking or paper forms dropped in drop boxes.

Amit Dua
Amit Dua - Infosys Technologies Ltd - London 10 May, 2012, 08:20Be the first to give this comment the thumbs up 0 likes

Good point. At least for the internet banking site the bank could have the tools to track the clicks, the amount of time spent on each page, etc and arrive at explicit and implicit conclusions.