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Object reference not set to an instance of an object.

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Ketharaman Swaminathan
Ketharaman Swaminathan - GTM360 Marketing Solutions - Pune 20 August, 2010, 07:48Be the first to give this comment the thumbs up 0 likes

As marketers shift their attention to creating increasingly fine-grained offerings that are targeted at an 'audience of one', their taste for personally-identifiable - as against aggregate - information will only grow. Kudos to the author for highlighting the possibility that is likely to grow in importance. 

Google has built up a hugely lucrative business around selling AdWords ads to its huge search audience who get it free today. I'm not sure if it would be in Google's best business interests by starting to charge for search in return for sharing surfing habits with partners, for such a move carries the huge risk of killing the golden goose by triggering a massive exodus of Google search users to other free search engines. If that happens, its AdWords revenues would take a plunge. 


Zennon Kapron
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Zennon Kapron



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