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As marketers shift their attention to creating increasingly fine-grained offerings that are targeted at an 'audience of one', their taste for personally-identifiable - as against aggregate - information will only grow. Kudos to the author for highlighting
the possibility that is likely to grow in importance.
Google has built up a hugely lucrative business around selling AdWords ads to its huge search audience who get it free today. I'm not sure if it would be in Google's best business interests by starting to charge for search in return for sharing surfing habits
with partners, for such a move carries the huge risk of killing the golden goose by triggering a massive exodus of Google search users to other free search engines. If that happens, its AdWords revenues would take a plunge.
03 Sep 2007
This post is from a series of posts in the group:
Covering all aspects of financial services in Asia from banking in China to algo trading in Japan.
Hannes Van Rensburg
02 Sep 2020
24 Jan 2020
26 Nov 2019