19 October 2017


Retired Member

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Dexia Bank streams live rock concerts in its banner ads

22 February 2010  |  5218 views  |  0

Dexia Bank has launched in 2009 one of the most innovative initiative in the Financial industry: “Axion Banner Concerts”. Their affiliate Axion bank streamed rock concerts within the frames of traditional banner ads. Axion bank is also an innovative concept as it is a whole separate bank to exclusively targeting customers in the 12-25 age bracket (Gen-Y).

Some information about this promotion:

  • The winning band has been selected by means of an online contest among 25 different bands
  • Each band performed live on a specially-constructed sound stage that was exactly the same proportions as traditional internet banner ads
  • Each performance was filmed and streamed onto popular websites or social networks
  • Winner selected by the public by visiting a dedicated microsite
  • Axion supported the Banner Concert series with a mix of media, including emails, an ad on MTV, and by spreading posters in music stores, CD shops, bars and restaurants.

Read more and listen here at the Financialbrand.com

TagsRetail banking

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