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iPhone in a blender

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If you've not heard of Blendtec, then be aware they manufacture kitchen blenders and have a truly inspired marketing team.

This month on www.willitblend.com/ they are having a go at seeing if the iPhone will blend. Don't try this at home.

iPhone in a blender - could be a song by The Smiths couldn't it?

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Paul Penrose

Paul Penrose Head of Research at Finextra

It scans nicely with 'Girlfriend in a coma'.

Speaking of inspired marketing, check out the AskNinja video take on global warming - it's all to do with boy bands apparently - set up by the good people of Ask Jeeves.

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