Blog article
See all stories ยป

I work for Bank of America, DM me!

Bank of America was an early active adopter of Twitter, which they use to monitor and respond to customer service questions.

It is interesting to see how Twitter as evolved. For some it is about watching the conversations (is there a #hashtag for that?). For others it is about following interesting or relevant people.

In order to conclude whether someone is interesting or relevant, what do you do? You look at their profile and read their Tweets - making it easier to weed out those who tweet "I'm having my third cup of coffee" from the "Developing a dealer portal at a large investment bank".

The obvious concerns about customer identity and secure bank account details make @BofA_Help fancinating reading. See for yourself here.

Remember, "I work for Bank of America, please DM me with your concerns."

4332

Comments: (0)

Elizabeth Lumley
Blog group founder

Elizabeth Lumley

Global FinTech Commentator

Girl, Disrupted

Member since

05 Nov 2007

Location

Crayford

Blog posts

165

Comments

173

More from Elizabeth

This post is from a series of posts in the group:

Social Banks

Social Banks is a group that aims to discuss trends and debate as the financial services take their first steps into social media. Twitter, Facebook, LinkedIn etc..debate all here.


See all

Now hiring