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We should all get back to making business decisions based on hard facts and stop trying to twist the data to meet agendas -ie wealth redistribution, higher taxes, fake exchanges - carbon offset credits (can you say Enron). Mis-representation of facts, exploitation,
and creative accounting is part of what caused the financial crisis. Take reducing paper - there is a great cost savings business case there and it does not need the hype of "Climate Change" to sell the idea. If we become better with the usage of facts and
ethical business practices we wont need the hollywood factor to sell our ideas and innovate.
Yes indeed, we have the cost savings argument for the reducing paper case. However, some of the stakeholders find it difficult to adapt to. They need the justification for it (other than save the money and let the bank make bigger profits). In fact the same
applies to Green IT, which is just another expression for IT cost efficiency. To succeed with these we need to take stakeholders onboard. That is why climate change is the strongest business driver ever seen.
Head of Corporate Relations
02 Nov 2006