Most people confuse privacy issues with security. Further, they don't really want privacy, they want convenience and discounted goods. They think they want security, but they actually want "easy" and free. This study done in London determined people will give up their privacy and security for a chocolate bar.

A CEO of a major software company declares, “You have zero privacy, get over it.” In response, the FTC states, “Millions of American consumers tell us that privacy is a grave concern to them when they are thinking about shopping online.”

Do you agree? Is privacy dead? Do you share your “status” on Facebook? Twitter? Do you have a MySpace page? A blog? Do you post your family photos on any of the above, or on Flicker?

The statement, “You have zero privacy, get over it,” was made by Scott McNealy, former chief executive officer of Sun Microsystems, in 1999. That was 10 years ago. Before the phrase “social networking” or the word “blog” entered our lexicon.

Here we are in 2009, when that statement is 100 times more true than it was 10 years ago. When you ask people if they are concerned about online privacy, they respond with a big, loud, angry “YES!” Then they hypocritically use their Facebook pages to inform the world that they are about to go on vacation. Which means that the lights are off and nobody’s home.

It isn’t just web users voluntarily giving up their privacy, it’s also corporations and government agencies gathering data as a form of intelligence. This data might be used to sell you something or it could be used to protect us in the form of Homeland Security.

Our personal information can be bought and sold. “Information brokers” sell our data to anyone with a credit card. One of the largest publicly traded information brokers in the world is a company called ChoicePoint. Last time I checked, they had 19 billion records on file. And one of their biggest customers is the US government.

So even if you don’t update your Facebook status to tell the world you just made a tuna sandwich, chances are, your phone number, your most recent address, or even your anonymous chat handle can be found on Zabasearch.com or iSearch.com. If you’ve ever committed a felony, your data may be on CriminalSearches.com Heck, just Google yourself.

At least head to Facebook and lock down your privacy settings. You get to them from the Settings –> Privacy Settings menu.  

If you are reading this, you are participating in society. The price you pay is sacraficing your personal identifying information in order to get an Internet connection, credit, a car, medical attention, to go to school or buy a pair of shoes. While many citizens scream against Big Brother and corporate America abusing their trust, many will also give up all their privacy for ten% off a new pair of shoes.

All this makes it very easy for criminal hackers to commit identity theft. They use this available data to become you. Since your data is already out there, you’d better invest in identity theft protection and make sure your PC is up to date with Internet security software.

For more information, I recommend You Have Zero Privacy - Enjoy It! by Mike Spinny, and Cyberwar’s First Casualty: Your Privacy by Preston Gralla and Why give up Privacy? by Bob Sullivan

Robert Siciliano, identity theft expert, discusses background checks.