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You'd never get a bank choosing a logo this bad...

I looked on with horror today at the replacement for the rather nice London 2012 logo. I liked the old one - the Thames sweeping through the 2012. Classy.

We're good at logos and design in the UK. The old British Rail logo - still in use. The Tube map. The Finextra logo - a classic. Kidding. Banks of course all have logos - usually quite nifty ones even if they occasionally get carried away with the branding and make their HQ resemble their logo if viewed from space.

So - back to the Olympics and 400,000 quid later - what do we have? A mess. A disgrace. A self-indulgent, emperors new clothes style mess of complete marketing twoddle. A nation cringes with embarrassment - made a laughing stock again. Who on earth signed this off? The only encouraging thing about it is the spontaneous outpouring of anger from the populous on any web site with a comment facility. Check out the hilarious comments of the angry mobs here at The Register, The BBC and The Guardian among others!

You'd never get a bank choosing anything this bad? Would you? Feel free to put me right on this one by the way.

The only commercial outfit in the past to choose a logo quite this daft were BT and their prancing trumpet character - spookily enough a design also from Wolf Ollins who are responsible for the new 2012 "brand". I despair - while secretly hoping this gets "evolved" back into the old one and everyone involved hangs their heads in shame and promise not to do it again.

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Comments: (3)

Elton Cane
Elton Cane - News Corp Australia - Brisbane 05 June, 2007, 10:14Be the first to give this comment the thumbs up 0 likes The Guardian points to some more odd Olympic logos of years past. My favourite is the mildly pornographic Montreal logo
A Finextra member
A Finextra member 06 June, 2007, 11:57Be the first to give this comment the thumbs up 0 likes Some excellent alternative logos have been suggested by the public - take a look at this BBC news in pictures page. Love the third one on there!
Steve Ellis
Steve Ellis - Finextra Research - London 11 June, 2007, 12:44Be the first to give this comment the thumbs up 0 likes

Of course you would... as Rob Liddle entertainingly points out in his Spectator column:

"After all, Wolff-Olins are the people who almost destroyed Abbey National with what was described as the most catastrophic rebranding in corporate history — and they charged the company an ‘initial’ fee of £11 million for the privilege of so doing."

Full story at http://www.spectator.co.uk/the-magazine/features/31659/you-get-the-olympic-logo-you-deserve.thtml