We’ve seen the evolution of payment technology thrive in the last two to three years, more than it has in a decade. . According to UK Finance’s Payment Markets Report, 83% of UK consumers now use contactless payments, with the shift in behaviours brought
about by the pandemic showing no signs of reversing.
With mobile payment technology flying the flag for alternative payment options and increasing contactless adoption, one technology in particular is rising in prominence. Software Point of Sale or ‘SoftPoS’is an innovative payment solution with the ability
to help both shoppers and sellers as we embrace the possibility of a cash-free society.
All you need to know about SoftPoS
SoftPoS allows merchants to accept card payments directly on their phones or mobile devices without the need for any additional hardware. This enables businesses to avoid the high costs of having to pay for expensive Point of Sale (POS) terminals i.e. card
The ability to accept payments on mobile devices has come a long way and many SMEs can now run their business from their smartphone. Using near-field communication (NFC) technology, card payments can be accepted on any Android smartphone or tablet - devices
readily available to the SME market.
With SoftPoS being based on Android OS, the integration of additional business applications serves to enhance the functionality of how payments are made.
With 5.32 billion unique mobile phone users in the world today, according to the latest data from GSMA Intelligence, mobiles have become an integral part of daily life. The fact a large majority of people have an Android or iPhone device has democratised
access to technology, meaning even smaller retailers have everything they need to accept contactless payments in their pocket.
Who benefits from SoftPoS?
SoftPoS offers a multitude of benefits for merchants and customers alike. The ability to transform commonly used devices into payment acceptance devices is revolutionary. For example, scalability is easy and requires little to no training for staff since
almost everyone has access to a mobile phone.
As many sectors continue to recover from the impacts of the pandemic, not having to pay for additional hardware saves merchants money that can be put into other vital areas of their business.
Likewise, giving consumers more ways to pay for products and services will ensure SMEs don’t miss out on opportunities to close more sales, whilst creating a frictionless experience for their customers.
In short, SoftPoS enables businesses to reach more customers than ever before
and keep them coming back with the ability to pay in a way that suits them.
Forward-thinking businesses have recognised this potential and are already leveraging the technology today. For instance, card giant Mastercard has enabled millions of underserved businesses across Europe to accept cashless payments using a SoftPoS solution.
The global rise of contactless adoption
According to the Global Findex 2021 database, two-thirds of adults worldwide now make or receive a digital payment, with the share in developing economies growing from 35% in 2014 to 57% in 2021.
Many countries shifted digital transformation projects up their priority list in response to the pandemic. The digital revolution of cashless alternatives has created new economic opportunities worldwide whilst bringing about greater financial inclusivity.
Emerging markets within the Middle East and North Africa (MENA) region have highlighted the growth of mobile-first propositions for businesses. With merchants in these developing markets typically relying on cash transactions, better access to mobile money
services has served as a catalyst for the adoption of SoftPoS.
This momentum shows no signs of slowing down as technology giant Apple recently announced it would be enabling contactless payments on iPhone for the first time earlier this year. Its move into the space validates the market potential of SoftPoS worldwide
and will increase adoption of the technology as contactless adoption surges in both mass and developing markets.
Historically, SoftPoS was not supported by iOS operating systems, but the recent turn of events highlights the growing demand and appetite for contactless payments on mobile.
There’s a lot to look forward to with the emergence of SoftPoS including new use cases and its ability to integrate with other payment technologies. Contactless payments have made life easier and more convenient for consumers. And, as contactless transactions
penetrate new markets, it will be exciting to see how SMEs across the globe use SoftPoS to improve their offering.
The growing preference for digital payments over cash is changing the nature of how people interact with sellers and their spending habits. For this reason, it’s vital that SMEs understand the benefits SoftPoS can bring to their business and the advantages
it offers long term.