24 October 2017

44975

Retired Member

3,172Posts 11,364,659Views 3,409Comments

Cartes 2008, contactless, prepaid and transport strikes

07 November 2008  |  1333 views  |  0

So, Cartes is over for another year. Of course, transport strikes featured along the way, but then, it wouldn't be Cartes without them, would it? The exhibition itself was awash with high-tech printers, card printing equipment and hopeful lone hawkers from around the world with innovative ideas. MasterCard and Visa aside, the card/chip manufacturers and the large PoS vendors seemed the busiest.

The main things I took from the conference this year were...:

There is a real drive towards the marriage of transportation and the contactless card. The advantages of open loop are become increasingly obvious to transport operators and they like the fact that the infrastructure can be used for mobile as the next step. Trains, buses and ferries were all discussed.

Market research is no substitute for real experience. A banker used the axiom: ‘If you were to ask someone whether they would like to fly to the moon, they would answer yes; strap them to a rocket and they may change their mind'. Bankers need real experience of technology so business plans and strategies can be based on reality, not theory. Based on this premise, we can expect more trials of contactless and NFC in Europe.

Prepaid is another innovation that is firmly on the horizon. But, there are a number of issues that need to be worked out first. Prepaid is a highly segmented market that will require many different niche solutions with complex systems to meet the various needs. If it is limited to the unbanked and gift sector, it will never be successful.

And my final learning is never trust the French transport system around the time of Cartes.

Until next year...

 

Comments: (0)

Comment on this story (membership required)

Retired's profile

job title
location
member since 2014
Summary profile See full profile »

Retired's expertise

Member since 2009
3119 posts3,409 comments
What Retired reads

Who's commenting on Retired's posts

Ketharaman Swaminathan
Dharmesh Mistry
Nicola Cowburn
Michael Wright
Charmaine Oak
Francis Chlarie
Raymond Lee
Deepthi Rajan
Melvin Haskins
João Bohner
Bob Lyddon