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There's no money in blogs? But Bankaholic nets USD15m payout

One man band blog site, Bankaholic, has scooped $15m from financial portal Bankrate.

The story is covered here at Mashable and here at PaidContent.

Bankaholic was set up by Johns Wu who, if these stories are correct, ran the site singlehandedly. Well done John!

The premium paid for the site recognizes the value of high quality audiences which can deliver qualified leads to advertisers and sponsors.

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Steve Ellis
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Steve Ellis

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Finextra Research

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Finance 2.0

A community for discussing the application of Web 2.0 technologies to financial services.


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