An article relating to this blog post on Finextra:
Apacs talks up take-up of online card security schemes
Cardholder take-up of the MasterCard SecureCode and Verified by Visa online authentication services has increased by 600% over the past two years, according to stats from UK payments group Apacs.
See article
https://www.finextra.com/fullstory.asp?id=18325
Banks should offer solutions that consumers would readily take up because the solution solves the problem and because they feel secure and confident about the solution.