An obituary of Apple chief executive Steve Jobs - who is still alive - hit the Internet last week after someone at Bloomberg hit the wrong button and acccidentally released it to subscribers.
It is not unusual for news organisations to prepare obituaries for high-profile figures before they actually die. However the Bloomberg obituary comes four years after Jobs' brush with cancer and follows renewed speculation about his health and recent weight
Although the premature obituary - which was marked "Hold for release - Do not use" - was retracted within minutes, the item had already been picked up and sent to gossip blog
In amongst all the comments on Gawker about Jobs and Bloomberg's blunder is this cheeky ipod-inspired picture: