An article relating to this blog post on Finextra:
HSBC recruits LiveWorld to develop online community for start-ups
HSBC has recruited California-based LiveWorld to develop and operate a social networking application designed specifically for start-up companies in the UK.
See article
It's nice to see HSBC getting into online networking, and with a good bankable idea.
It could pay off in providing the bank with a modern image because let's face it, the average start-up will be making significant use of the web.
A little look at the
site reveals a bit of a cluttered screen designed for 800x600. Virtually all of us run at least 1024x768 screens these days and the site is a little cluttered on the left of the screen at the moment, but it's early days so I'll wait and see how it evolves.
I suspect they are due for a complete review of the HSBC site.
I am sure HSBC have a few little surprises in mind and can see that there are no limits. A nice mix of real world interaction to top it off will be just the ticket.
I hope it delivers on what is excellent potential.