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Wells Fargo launched its first blog
Guided by History a year ago today. Initially intended as a short-term experiment, the US bank has been so impressed by the experience that it has since launched three other blogs and created a social media unit to manage its activities in the space.
studentloanddown, a blog created to plug Wells Fargo into the college community, Staci Schiller interviews Ed Turpenning, head of the bank’s social media team.
“Having a dialogue with customers via blogs is more than being a good host,” says Turpenning “it's also about being a participant across social networks.”
This is new territory for banks, and a new way of doing business. Wells is still finding its feet, but the creation of the blogs has enabled the bank to engage in a different kind of dialogue with its user base and feed that conversation back into its activities
Other banks should take note.
Head of Research
06 Oct 2006
This post is from a series of posts in the group:
A community to discuss the future of financial services and any other interesting trends, strategies, ideas, views.
Diederick Van Thiel