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Firms dish out personal data for quick profits

A survey by internet security outfit Strongmail caught my attention this morning over breakfast. 

Around 60% of the surveyed marketing and data protection executives at 900 firms said they'd had a data breach in which customer information had been lost and roughly 90% of these said the losses hadn't been reported to customers.

The survey also found some marketing professionals - one in five in fact - were prepared to give out personal data such as credit card details. So - not that professional then. 

More on the BBC site


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