McDonald’s Japan has just launched Kazasu Coupon, a programme that sends digital vouchers to your mobile phone which are redeemed in store by tapping your handset against a contactless POS reader.
To take advantage, you just download an application to your phone and register via mobile web, selecting the coupons you want.
The system, which is being trialled in 175 stores, uses the Sony Felica RFID technology that is installed on most Japanese phones.
McDonald’s is open about the fact this is essentially a great CRM tool, enabling it to target campaigns based on purchase history.
According to the McDonald’s press release - mangled through a Web translation service: “Because of this, you expect that you can utilize MaDONALD more pleasantly in your many customers.”
Well, you get the idea.