25 September 2017

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Retired Member

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Innovation in Financial Services

Innovation in Financial Services

A discussion of trends in innovation management within financial institutions, and the key processes, technology and cultural shifts driving innovation.

Bank of America's heroic decision to blog with customers

10 May 2008  |  2638 views  |  0

I applaud BofA in their bold move into the bloggosphere. I also think that here should be an industry code of conduct for blogging with customers on financial sites, don't cringe - it'll be good for everyone.

Let's start it here:

Financial Services Customer Blogs Code of Conduct 

  • We will listen to/read issues raised by our customers.
  • We have the right to choose to remove issues which have been resolved.
  • We have the right to publish elsewhere either part, or the whole of issues which have been resolved.
  • We have the right to remove issues which have transferred to an adjudication or mediation venue. 
  • No personal, identifiable customer or account information may be posted to the site whatsoever. 
  • Customers will be provided with randomly allocated non-offensive aliases to use on the blogs to ensure privacy and impartiality are preserved.
  • No personal attacks are permitted to be posted. 
  • The names of employees may only be posted by the institution in the approved form.

How's that for a start? 

TagsRetail banking

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