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"One touch authentication" solutions of the type supported by (say) HDFC Bank's PayZapp mobile wallet app already *minimizes* friction, as I'd highlighted in this blog post. Based
on that, I'd expect a solution billed as "Zero touch authentication" to *eliminate* friction! Will yours do that?
@Ketharaman :) We're all trying to achieve the same end goal, right - eliminating fraud/fraudsters, but not at the expense of making services (like online banking, shopping, etc.) useless. Using available solutions (like risk-based auth & modeling), provide
banks the opportunity to achieve their desired authentication framework. Thanks for reading!
To further add to this discussion, I'd like to say that the increase in adoption of mobile in E-commerce and payment sectors has opened many more pavements to cyber crimes and this number is only predicted to rise in the coming years. Even though the mobile
channel is slowly becoming the new favorite ground for hackers, the importance is given more to channels of exploitation on web applications & payment gateways.
In fact, the year 2014 alone records a total of over 1 Billion breaches from
improper mobile security according to Breach Level Index. We wanted to do a test of our own, so we did a
security analysis of the global top 500 apps and the results have been shocking. Our findings showed us that 95% of these apps fail basic security checks.