DIGITAL BANKING Tips - Tip 14: What can DUMB PHONES do for Digital Banking?

It is very impressive to see the capabilities and possibilities smartphones already delivered to our lives and the potential they have. From the digital banking perspective, having a client base that using smartphones with biometric readers and know how to use every single function of the device would be very nice. However, this is rarely the case (unless your bank located in somewhere like Singapore, where Prime Minister Posts His Own Puzzle-Solving computer code!). Actually, we have everything to be optimistic about the potential contribution of Mobile to Digital Banking, even the simplest version of mobile devices can be part of the Innovation if the business model is good.  

As of today, we have various customer segments in your bank database with different understanding "How to use Mobile”. Some are power users with high end devices and creates Miracles on mobile, some own smartphones but do not know how to use most of the features, some others using phones at Basic (SMS and Call) level etc. For this reason, we need to consider the mobile literacy variety in our client base while providing Digital Banking service to them. 

This is the short version of the post. 

Starting from Tip 2 to Tip 30 only short versions of my posts are available at Finextra. From Tip 31, full (long) versions of my posts can be read here.