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It is very impressive to see the capabilities and possibilities smartphones already delivered to our lives and the potential they have. From the digital banking perspective, having a client base that using smartphones with biometric readers and know
how to use every single function of the device would be very nice. However, this is rarely the case (unless your bank located in somewhere like Singapore, where Prime Minister Posts His Own Puzzle-Solving computer code!). Actually, we have everything to be
optimistic about the potential contribution of Mobile to Digital Banking, even the simplest version of mobile devices can be part of the Innovation if the business model is good.
As of today, we have various customer segments in your bank database with different understanding "How to use Mobile”. Some are power users with high end devices and creates Miracles on mobile, some own smartphones but do not know how to use most of the
features, some others using phones at Basic (SMS and Call) level etc. For this reason, we need to consider the mobile literacy variety in our client base while providing Digital Banking service to them.
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Thank you Tolga for this interesting article
You showed how we are still relying on old findings then still building and evolving them.
I still remember, 20 years back when my father bought the first Siemens Mobile device... it was somehow revolutionary.
I believe in most cases, we are continuously performing what we have in hand and not substituting them, Do you agree with me?
Hi Karim, many thanks for your feedback!
In my opinion, human needs always stay same but the way we answer to them changes and transform. In almost same year your father bought Siemens phone (mine did the same by the way!), Bill Gates said that "in future we will still need banking but not the
The basic principle behind Simple Digital Banking Tips is to explain what we do with what we currently have. If they serve this purpose, then I am very glad.
19 Mar 2009
This post is from a series of posts in the group:
A discussion of trends in innovation management within financial institutions, and the key processes, technology and cultural shifts driving innovation.