Total number of online banking users is one of the main KPIs for tracking performance of Digital Banking.
Ideally you have strong growth annual, beat the competitors' (or overall market) growth and have more online banking penetration than your country's Internet penetration. As we do not live in the ideal world, this is not the case for most of us - that is
why we need to find some creative ways (in a tight budget and resources) to increase the total number of digital banking users. I want to talk about one of these ways - hope you find it applicable and useful. I presented this solution 4 years ago in Las Vegas
at an Innovation Competition and it won gold medal - so it is officially recognized and adapted in different part of the world so far.
This is the short version of the post.
Starting from Tip 2 to Tip 30 only short versions of my posts are available at Finextra. From Tip 31, full (long) versions of my posts can be read here.