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London
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2012
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Sean's blog archive

2014 (14) 2013 (11) 2012 (4)
Sean Bowen

Sean Bowen

CEO at Push Technology
Message Message me Posts: 32 Comments: 3
Bio As co-founder of Push Technology, Sean has created a company that is exciting, innovative and driven. Passionate about business and technology, Sean has helped organisations realise the full potential of the internet in achieving real time Data on Demand. Unlike any other technology available today

Blogs

 

Going Beyond Location... It’s Context That Will Count

30 Jul 2014

Imagine you’re at the station, waiting for your train. On the wall is a supermarket poster featuring some ready meals and a choice of grocery essentials. Using your phone you scan three items you’d planned to pick up on your way home anyway, requesting a home delivery later that evening. The store already knows your details and preferences and act...

 

Is The World Ready for The Internet of Things?

23 Jul 2014

Regardless of what business they are in, today’s IT leaders are under pressure to reduce costs while simultaneously improving service resilience, volume and quantity. This is not surprising given the dramatic impact of IT infrastructure spend on the corporate bottom line. Indeed, a 5% reduction in the typical infrastructure budget typically can ge...

 

Going Beyond Location it’s Context That Will Count

22 Jul 2014

Imagine you’re at the station, waiting for your train. On the wall is a supermarket poster featuring some ready meals and a choice of grocery essentials. Using your phone you scan three items you’d planned to pick up on your way home anyway, requesting a home delivery later that evening. The store already knows your details and preferences and act...

 

Study Reveals Poor Performance Results in Loss of App Users

10 Jul 2014

New research shows that user attention spans shorten for poorly performing apps – especially among women and millennials. According to the recently published App Attention Span Study, women are more likely than men to feel frustrated (when experienced with apps), while 74 percent of 18 to 24 year-olds have deleted up to five apps due to performanc...

Sean is Commenting on

Location Data Is Transforming The Mobile Industry

  You raise a good point. However, banks still have a large number of "phantom ATM withdrawals".  It's not uncommon for bank customers to report suspicious ATM withdrawals where money has been taken from their accounts without their knowledge. Bank security cameras which record every ATM transaction can provide answers. Preventing fraud is crucial but it is also very expensive. IP video surveillance systems with advanced video analytics such as facial recognition are helping to fight the problem by recording transaction data and capturing images of offenders. This information can be used to identify criminals and helps in protecting customer accounts. Linking this data with location based information provides richer forensic data that can be used to challenge fraud, but also identify others nearby potential witnesses, offenders or indeed suspects. Multi-factor authentication is still relatively easy to obtain, for example a friend of mine who’s elderly mother lives alone, was seeing large sums of money taken from her account, which she had not taken. It later transpired that a young boy in the village entered the house through the cat flap. Took her bank card  from her purse along with a piece of paper in her purse with her PIN on it. The boy withdrew cash from the ATM in the high street, and then returned the ATM card to the purse. He did this five times before being caught.  The video image later proved without doubt who was withdrawing the cash. However by tracking his device (his location) and linking it to the location (of the elderly lady) and then the ATM on the high street would have been a lower cost solution to fight crime. Does that help?

Location Data Is Transforming The Mobile Industry

  Many thanks for your interest! Location based information provides your physical location at any point of time, this current  information combined with personal “customer information” (or historic information) provides valuable insight, but only if the information can be moved processed and action in near real-time. Anything slower and you lose the opportunity.  Let’s take a few examples:   Financial Services In financial services knowing that a transaction has been completed on a mobile device in a specific location is important from a forensic perspective. Location based information, coupled with local CCTV coverage proves without doubt that a trade or transaction has been concluded legitimately or not. The requirement to move more data in real-time is a growing challenge, along with the collaboration of other devices.  Retail A consumer is in a major city and uses their “AroundMe” free app to find a local bar or coffee shop. The AroundMe App is a location-based service (LBS) so it is has their physical location (assuming it is shared). While putting in my search the AroundMe has captured that one of my preferences is Starbucks but it’s not the nearest coffee shop. Starbuck’s is advertising on AroundMe and offers the consumer 100% off a purchase (i.e. a free drink or purchase from Starbucks). However every minute it takes the consumer to get to Starbucks the discount is reduced by 10%, tracking the consumer using LBS they finally get to Starbucks five minutes later, the counter stops and a redeemable voucher is sent to their phone, or electronically attached to their loyalty scheme. Location and voucher information is being shared, combined with personal preferences you build on your customer loyalty, and their wallet share.  Logistics / Transport In logistics and transport centrally monitoring your fleet of vehicles, their pay load, driver behavior, traffic, transport and vehicle diagnostics is critical to not only optimizing your operation. Taking vehicles out of service for preventive maintenance, notifying suppliers of up to the second times of arrival and managing regulatory requirements around working hours all drive huge amounts of data.  These applications all need efficient bi-directional data distribution technology that has been optimised for mobile environments, where bandwidth is both limited and costly and where the data is both vast but also moving quickly.

Big data to drive banks' mobile wallet strategies - Finextra research

  There are some interesting points raised above: The market presents both opportunities and threats. It’s great to see the Finextra research validate the ever-present threat of competitors. Not just the obvious horizontal organisations but also the stealth risk posed from other industries moving into the financial services space. Quite rightly, the bankers interviewed acknowledge the need to add value to their customer services and relationships Meeting  (and exceeding) customer expectations. An important strategy in adding value to customer relationships is to always ensure you’re meeting their expectations, and exceed them where you can. No surprises there. But, in the world of mobile connectivity there’s an importance balance to strike between the clever uses of big data analytics for personalized services and relevant promotions, and turning people off with spam. Banks are well advised to learn from the other forms of customer communication that have gone before; direct mail, email and landline telephone/call centres. Earn your Customers’ Loyalty. Earning customer loyalty and controlling attrition in the mobile market place is all about service and expectations. Understanding what that really means is the secret sauce. Seeing it from a customer’s perspective is all-important. No doubt, many banks will rush to leverage their terribly clever big data with terribly dazzling displays of sophisticated marketing, without stopping to consider what really makes their customers happy. Our experience working with mobile data in the financial services sector is that one of the fundamentals is being able to receive the very latest real-time information (up-to-date by the millisecond), on any device, regardless of location or connectivity. It might sound obvious, but not all of the banks are quite there yet. Customers find slow download speeds and page ‘refreshing’ unacceptable. That will impact loyalty and attrition in an instant.