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Gregg's blog archive

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Gregg Early

Gregg Early

Strategic Content Director at Geezeo
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Bio Lead branding and messaging as well as content development for online and offline resources for leading white label fintech. Develop strategies for expanding visibility of Geezeo and its mission. Career History Award-winning writer and editor for traditional and digital publications in the financial sector. Also have my fair share of experience in marketing and PR strategy and tactics.


Banking Strategy, Digital and Transformation

When You Think Disruption, Think Beer

09 Jul 2019

That might sound a bit odd, but it’s true. The disruption happening in the financial sector now, with neobanks, fintechs and e-banks - not to mention business development companies and private equity firms and real estate investment trusts on the commercial side - a lot is changing in the staid, conservative world of banking. That’s where beer com...



The 4 Key Questions to Ask When Thinking About Voice

06 Jun 2019

Its seems that the hot topic in financial circles these days is artificial intelligence (AI), specifically voice-based apps. Some of this is driven by the fact that Google and Amazon are leading the charge in that direction in shopping, music and entertainment. But the fact is, if this nut can be cracked for banks and credit unions, it could be a g...


Don’t Let Goodhart’s Law Get the Better of Your Online Marketing

13 May 2019

While the title may sound a bit intimidating, or more like a physics lesson, it isn’t. This is actually something that a lot of us do, or are asked to follow every day. It’s a straightforward law named for economist Charles Goodhart: When a measure becomes a target, it ceases to be a good measure. What does that mean in day-to-day terms? A lot. Goo...

Banking Strategy, Digital and Transformation

What You Need to Know About Adoption Marketing

29 Mar 2019

It’s no longer enough to have well-situated branches with helpful, friendly staff. Technology has made building your brand more complicated - and potentially more profitable. But leveraging that new opportunity also comes with challenges since it has brought new competitors into the sector - fintechs, neo banks, etc. And you can’t build out a tech ...