Financial UI UX design by UXDA
Alex Kreger

Alex Kreger

CEO at UX Design Agency
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Bio Banking & Fintech User Experience Design Strategist and Expert. Founder and CEO of UXDA, a leading UI/UX design agency for finance that helping online banks and Fintech startups engage their customers. UXDA delivers UI design to banking software TOP vendors from Forrester list. Career History UI/UX engineering expertise with over eight years industry experience working at digital projects and startups. Science degree in cognitive psychology. 18 years of business development gives valuable multi-industry scope.


Digital Banking Trends

Creating Digital Financial Services with the Problem-Solution Cycle

11 Feb 2020

We are living in a very competitive age. There are all kinds of digital financial services to choose from, and plenty of new ones enter the market every year. Customers are overwhelmed with the choices, and their expectations are constantly rising. For many entrepreneurs, this turns out to be a dead end, leading their businesses to bankruptcy. Mea...


Banking Strategy, Digital and Transformation

How Customer Centricity Dictates the Business Success in the Digital age

15 Jan 2020

There are two different approaches to gain business success. One worked in the recent past and the other works in the digital present. Marketing age In the recent past, FMCG (Fast-Moving Consumer Goods) products dominated the market and determined business principles, user behaviors and the mindset of successful entrepreneurs. One of the core chal...

Innovation in Financial Services

Seven Smart UX Design Strategies for Creating a Delightful Banking Experience

07 May 2019

Despite the fact that financial professionals perceive finances as something rational and clear, for ordinary people it’s a complex task to undertake. Usually, it is not easy and requires a lot of time and effort. So a poorly designed financial platform could become a real frustrating nightmare for the user. It’s vital to understand the importance...

Innovation in Financial Services

10 Powerful Quotes of Influencers That Believe Banking Has To Change

23 Apr 2019

Great results are based on great inspiration. Banking design is no exception, especially as finance might be the industry most affected by the curse of routine, and this shows in lack of emotions and user-centricity. We believe there's no chance to provide a delightful and enjoyable customer experience if you can't step “out of the box.” That's wh...

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