Martin is in expert in using data and insight to drive improved decisions. At Jaywing, he oversees client strategy as well as software and analytical innovation, such as the use of AI to improve credit, fraud and marketing propensity outcomes.
Having undertaken a broad range of roles encompassing IT, credit risk decisioning, fraud, and digital marketing, Martin has a wealth of knowledge on how data plays into every customer touchpoint.
Martin started his career at first direct, working in IT development overseeing marketing, internet banking and credit risk systems. Subsequent consultancy roles at TransUnion and Experian expanded both his exposure to financial services and knowledge of the use of consumer data.