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Chris Brown

CX Consultant, Sector Specialist, Finance
IPI
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London
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Followed by John Sims, Martha Boyle and 5 others you follow

Bio

With nearly 15 years working in the dynamic world of contact centres, Chris has seen the industry evolve. His extensive experience in the Financial Services space, ranges from large banking enterprises leverage digital transformation, to niche credit organisations, helping to navigate customer outcomes effectively.

Throughout his career, he has collaborated with customers to help understand how to increase efficiencies by utilising the latest cutting-edge technology, whilst also operating within a highly regulated environment. Today he leads the Financial Services sector at IPI, where he leverages his extensive industry expertise to help clients deliver exceptional customer contact.

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Chris Brown

The importance of CX within a highly regulated environment

The advent of a new generation of customers is prompting organisations to rethink their existing operating models. As digital natives, Gen Z brings a whole new set of opportunities for brands to consider, but also a host of new challenges, particularly when it comes to offering the right channel of choice. However, for the financial sector in part...

24 June 2025

Chris writes about

  • regulation & compliance

Chris's opinion archive

  • 2025 (1)
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Craig Farley

Craig Farley
Head of Solution Consulting at IPI

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Sector Specialist, Financial Services at IPI

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