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2021 (1)
Will Lovatt

Will Lovatt

General Manager, EMEA at PROS
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Bio As General Manager, EMEA at PROS, Will is responsible for growing marketshare for PROS in EMEA by building, retaining, and scaling a sales team and B2B eCommerce function that operates efficiently and effectively and has a healthy obsession with delighting customers operating in various sectors including manufacturing, financial services, travel, and technology. Career History Will joined PROS in January 2019, leading the B2B EMEA sales business. Prior to PROS he led and grew sales organisations in supply chain, manufacturing, financial services, publishing, defence, and the public sector. His experience spans three decades, including working at IBM, Oracle and Peoplesoft.


Artificial Intelligence and Financial Services

The future roadmap for digital selling

02 Sep 2021

Digital selling was part of the sales structure long before the pandemic started, but emphasis on digital interactions with customers became even more crucial when in-person meetings disappeared at the height of Covid. There was a real urgency amongst businesses to embrace digital selling motions across industries. These digital selling and buying...