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Wayne Butterfield

Global Head of Intelligent Automation Solutions
ISG
Member since
20 Apr 2021
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Leeds
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Followed by John Sims, Martha Boyle and 5 others you follow

Bio

Wayne is the global head of Intelligent Automation Solutions for ISG, a global technology research and advisory firm with a specialist banking and financial services division.

He is a pioneer in the automation space. Wayne was an early adopter of RPA (robotic process automation) in 2010, initially helping enterprises automate their back-office processes, and then moving into customer-centric operations using technology such as virtual assistants and chatbots. He now focuses on how organisations can use technologies such as cognitive reasoning, digital customer service and intelligent automation to deliver operational efficiencies, scale, and growth.

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Global Head of Intelligent Automation Solutions
ISG
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Latest opinions

Wayne Butterfield

How can banks use automation successfully?

As well as many other challenges, banks faced a deluge of loan requests throughout the pandemic as individuals and businesses struggled with the effects of lockdowns and furloughs. In response, many banks looked for ways to increase their use of automation. In many cases, banks' use of automation has been so successful that they are looking to exp...

22 March 2022 Banking Strategy, Digital and Transformation

Wayne Butterfield

How retail banks can use automation to excel in 2022

It’s been a challenging couple of years for most of us, and banks have come under specific pressures as they adapt to working from home, new and increased security threats and greater pressure to present customers with a seamless and efficient digital and phone-based service. Now, banks are starting to look to the future, and ways in which technol...

29 October 2021 Artificial Intelligence and Financial Services

Wayne Butterfield

Harnessing the power of conversational AI for banking customer service

Conversational AI has huge potential for improving customer service and overall customer experience in the retail banking sector. Customer experience remains an area where traditional banks lag behind their challenger rivals. It’s these newer banks that continue to dominate customer service rankings (as we can see in Ipsos’ latest service quality ...

09 September 2021 Artificial Intelligence and Financial Services

See all 4 opinions by Wayne

Wayne writes about

  • retail banking
  • predictions

Wayne's opinion archive

  • 2022 (1)
  • 2021 (3)

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