Profile
Location
New York
Member since
2019
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Frances's blog archive

2019 (1)
Frances Zelazny

Frances Zelazny

Chief Strategy & Marketing Officer at BioCatch
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Bio I am a seasoned marketing strategist and business development professional with nearly 20 years' experience with start-up companies. I currently serve as Chief Strategy & Marketing Officer of BioCatch, the global leader in AI-driven behavioral biometrics. Career History I previously ran an independent consulting firm that helped early-stage and midsize companies with their business and marketing strategies. Prior to that, I was Corporate VP of Marketing & Strategic Operations for L-1 Identity Solutions, a premier biometrics and identity solutions company.

Blogs

Biometrics

Biometrics and Digital Identity: Twenty Years In

14 May 2019

On May 1, 1999, I began my career in the biometrics and identity industry at an unknown, fledgling company called Visionics that was promoting facial recognition in a shrink-wrapped box to allow people to log onto their PCs safely. Admittedly, it didn’t work very well, but it was amusing when people called to complain that they had scanned their p...