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Frances's blog archive

2019 (2)
Frances Zelazny

Frances Zelazny

Chief Strategy & Marketing Officer at BioCatch
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Bio I am a seasoned marketing strategist and business development professional with nearly 20 years' experience with start-up companies. I currently serve as Chief Strategy & Marketing Officer of BioCatch, the global leader in AI-driven behavioral biometrics. Career History I previously ran an independent consulting firm that helped early-stage and midsize companies with their business and marketing strategies. Prior to that, I was Corporate VP of Marketing & Strategic Operations for L-1 Identity Solutions, a premier biometrics and identity solutions company.


Banking Strategy, Digital and Transformation

Money 2020: The Last Word

12 Nov 2019

It’s pretty much the last word for Money 2020 as next year is 2020 and it is with this in mind that I am thinking about the conference and the industry, where we have journeyed from and opportunities still left to uncover. First, my main takeways from the conference: There was little in the way of breakthrough innovation. Regardless of booth size,...


Biometrics and Digital Identity: Twenty Years In

14 May 2019

On May 1, 1999, I began my career in the biometrics and identity industry at an unknown, fledgling company called Visionics that was promoting facial recognition in a shrink-wrapped box to allow people to log onto their PCs safely. Admittedly, it didn’t work very well, but it was amusing when people called to complain that they had scanned their p...