Welcome to Finextra. We use cookies to help us to deliver our services. We'll assume you're ok with this, but you may change your preferences at our Cookie Centre.
Please read our Privacy Policy.

Accept
Channels
finextra tv

Watch the latest FinextraTV stories covering fintech, banking and payments technology.

Where's the killer loyalty app?

Paul Sheedy, CEO, Reward Technology, discusses the retail payment experience, factors for creating a successful loyalty application and RFID/NFC technology.

8736
Sponsored | what does this mean?
This content has been created by the Finextra editorial team with inputs from subject matter experts at the funding sponsor.

Channels

Retail banking Payments Start ups

Keywords

Cards Innovation

Comments: (2)

A Finextra member
A Finextra member 20 April, 2015, 16:03Be the first to give this comment the thumbs up 0 likes

Pragmatic. Reminded me of Kevin Sheedy, beautiful left foot.

Report abuse
Shane OHara
Shane OHara - AXLPay Mobile Payments - London 20 April, 2015, 17:57Be the first to give this comment the thumbs up 0 likes

Interesting thoughts and clearly from a very knowledgeable perspective. Is plastic really going to be able to compete with mobile? With mobile loyalty, I can track spends, combine with HCE products, combine with p2p products, get alerted when I am close to shops with offers and so on. And for those people on low data bundles, will they still be on low data in 12 months... some yes, but many no, I would think. Its difficult to be black and white about it but it just feels like the time is right, or very close to right, for the big move to mobile. 

Report abuse
Join the discussion

Write a blog post about this story (membership required)