In the newly created role, Thienpont is responsible for further developing Adyen’s omni-channel solution, with a particular focus on the fast-growing Adyen point-of-sale (POS) proposition.

Adyen has grown to become a truly omni-channel payment provider capable of processing online, mobile, and point-of-sale solutions with a single integration. The appointment comes as large retailers, including de Bijenkorf (Selfridges), CitizenM, Spar, SuperDry and many others have recognized the benefits of a single omni-channel platform for payments, and are starting to switch POS volume to the Adyen payment platform. To build on its unique omni-channel proposition, Adyen is aggressively expanding its POS presence, offering merchants a wide range of new possibilities that no other player in the market can match.

Prior to joining Adyen, Thienpont was part of the Management Board of Ingenico, serving as Head of Mobile Payment Solutions, and before that, as Head of Strategy and M&A.

“It is currently a complicated and expensive process for merchants to connect to multiple systems provided by legacy players. Traditionally this has meant one connection for point-of-sale in every country and a different one for e-commerce which results in having transactions scattered across multiple platforms,” said Thienpont. “I’m very excited to join Adyen, which offers a truly omni-channel payment solution in a single, global platform. Adyen is years ahead of the competition and can provide merchants with best-in-class tools to accelerate growth across multiple markets simultaneously.”

Commenting on the appointment, Pieter van der Does, CEO of Adyen, says, “Jean-Marc’s rich experience in the physical payments space will help us accelerate our worldwide growth across omni-channel and point-of-sale.”

He continued, “There are numerous benefits for merchants to adopt an omni-channel solution, whether it is gaining a 360-degree view of shoppers’ behavior across online and in-store, or providing shoppers a consistent experience across sales channels, for example with more flexibility on where they can get refunded or have their orders delivered.”

The appointment is effective immediately.