MarketMap helps firms reduce market data infrastructure costs, gain transparency into exchange data usage and improve efficiencies by allowing easy distribution of data to internal employees, branches or external customers. It can also incorporate proprietary data and integrate market data with trade analytics, execution, processing and other applications.

Market data volumes are rising exponentially as are the associated costs. Yet the demand for market data continues to rise as financial institutions expand their product strategies in search of growth opportunities. SunGard's MarketMap helps financial institutions control market data costs with SMART (Subscriber Management and Reporting Terminal), a real-time market data entitlement and reporting system. SMART provides users with the ability to view on-demand usage reports and to configure access only for the services and market data which they need.

MarketMap's Software-as-a-Service (SaaS)-based delivery model offers cost efficiencies in reduced upfront investment costs and lower total cost of ownership. Other benefits of a SaaS model include a light IT footprint, scalability from one to thousands of users, and rapid implementation.

Paul Zubulake, senior analyst at Aite Group, said, "The industry is experiencing an extreme surge in market data from all areas, with equity options showing the most significant increase. With certain over-the-counter products potentially going electronic, this will mean additional market data to process and analyze. How firms handle that market data is going to be very important in terms of the efficiencies of their networks and infrastructures to handle that flow of information."

Oliver Muhr, senior vice president, SunGard's global trading business, said, "Market data is becoming a larger and larger cost, creating greater urgency among firms to reduce the cost of infrastructure while ensuring end-consumers get the data they require when and where it is needed. As a a SaaS solution with unique SMART and integration capabilities, MarketMap helps firms improve efficiencies and processes while containing the costs of their market data infrastructure."

MarketMap displays information and provides decision support tools for research, analysis, portfolio management, asset management, advisory functions and trading across the financial services industry.
It has been customized for the US market with enhancements such as the integration of broker research, local news from Dow Jones newswires, and US-specific data sets, such as data on US fixed income securities. MarketMap will also be integrated with other SunGard trading and processing solutions to help firms reduce data and integration costs while increasing efficiency of data delivery for specific uses.