McKenna has joined Experian's Business Information division after five years at OAG Worldwide, where she had a pivotal role in transitioning the business from a publishing company into a key data provider to the travel and transport industry.

Working with two newly-appointed business development managers, she will focus on effectively leveraging the Experian portfolio of products and services and fully utilising the Business Information division's leading edge data assets via third party channel partners, including Value Add Resellers, System Integrators, Technology Partners and Closed Customer Groups. Experian believes the combination of best in class data, dedicated customer and technical support and a long-term consultative approach will enable it to become a preferred partner for those looking for business information.

Tony Pullen, Managing Director of Experian's Business Information division, commented: "The creation of an enhanced team clearly demonstrates our commitment to the reseller and alliance channel as a route to market and we're delighted to have Issi heading up this area. She brings with her the expertise and experience that will be key to our growth in this market going forward."

Isobel McKenna said: "This is a great opportunity to really develop and drive forward the Business Information's reseller and alliance strategy. As an information company, data is our most valuable asset and our aim has to be to add value to our data for the end customer, creating partnerships that fully leverage the quality of that data."