TradeKing calculates and displays account ROI for five- and 15-day, as well as one- and three-month periods, with timeframes to expand as time goes on. This deployment of accurate ROI measurement in online trading ushers in a new degree of transparency, building upon the exciting innovation of shared Certified Trades, which TradeKing introduced to the market in 2006.

"Now, this is a handy way to keep track of how I'm doing without having to click on 'unrealized gain/realized gain'." blogged TradeKing Community member DannyUpshaw about TradeKing's new ROI tracking capability. "Neat feature."

Fellow Community member Upod agreed, "[T]his is a really super cool feature. It's only been with us a couple days and it's already one of my favorite features…Just another way of being able to tell who's walking the walk or talking the talk."

Introducing the TradeKing ROI Leaderboard

In addition to showing ROI data within traders' profiles, TradeKing publishes a "Leaderboard" on the Community homepage ranking account performance for those members who have opted into using the ROI feature. This enables members to easily track the Community's superstars and learn from their trading strategies. The Leaderboard is updated nightly, giving a daily account of who's up and who's down.

"We have always believed there's a great learning opportunity in watching the way other people trade," said Don Montanaro, CEO of TradeKing. "It's a little like watching the best golfer in your peer group and taking away a tip on how to improve your chip shot. You don't always have to go to the pro to learn how to make an adjustment in your swing that gets you to the pin. Account ROI makes it easy to identify those members you might want to watch more closely and try to emulate."