MasterCard says over three quarters (75%) of customers that participated in a NFC mobile phone PayPass pilot programme preferred the contactless technology to traditional contact-based cards and made payments more often.
MasterCard teamed with Taipei Fubon Bank and Taiwan Mobile to launch the trial earlier this year. Taiwan Mobile selected 100 consumers to test the MasterCard PayPass payment feature embedded on a Nokia 3220 mobile phone.
A survey of participants found that customers using the Nokia 3220 equipped with MasterCard PayPass made transactions more often when compared to using traditional contact-based cards. Participants cited 'mobility' and 'real-time e-coupon download' as the two major advantages of the mobile payment system.
More than 25% of participants who used their PayPass card two to three times a month prior to the trial increased their usage to more than three times a month after experiencing MasterCard Mobile with PayPass.
Overall 68% of participants were satisfied with the trial experience and would continue/renew their MasterCard Mobile with PayPass in the future.
Tina Chiang, SVP and country manager, Greater China, MasterCard Worldwide, says the survey results show that consumers in Taiwan appreciate the multiple benefits of the pilot, such as its e-coupon service and ease when making payments.
"We look forward to working closely with Taipei Fubon Bank and Taiwan Mobile to officially launch this programme in order for consumers to enjoy the benefits of secure, convenient and quick transactions that can be conducted with their mobile phone," adds Chiang.
Jang-Chen Dong, senior GM, strategic marketing department, Taiwan Mobile, says: "We will endeavor to continue to promote MasterCard Mobile with PayPass with embedded NFC technology in order to provide innovative services to consumers."