MasterCard is to come embedded as a payment option in an intelligent dashboard developed by IBM Watson for General Motors.
The new 'cognitive mobility' platform, called OnStar Go, will connect merchants and brands to car drivers, offering up shopping menus that can be paid for using MasterCard's MasterPass system.
The system could help a driver avoid traffic if a driver is low on fuel, turn on a petrol pump and fill up and pay from the vehicle dashboard or order a cup of coffee while en route to a roadside cafe.
Using Watson's cognitive capabilities and a network of 4G LTE Wi-Fi hotspots , the system will enable merchants to learn more about the driver’s preferences and locations to make personalised offers direct to the dashboard.
It will be deployed across two million GM vehicles in the US starting in 2017.