Mobile money joint venture Isis has changed its name to Softcard in an effort to distance itself from the militant jihadist group operating in Iraq and Syria.
Wonder how many people would actually confuse a mobile payment scheme with a Middle Eastern terrorist group? Far more likely that the ISIS (payments) folks are seeking to blame the lackluster performance of their network on the similarity of the names rather
than an insufficiently compelling consumer value proposition and lack of functionality.
@JimW + 1.
Hope IS don't further re-name themselves to something like Valiant
Islamic State Association ...
Maybe the Oxford 2nd Boat Race crew will want to change their boat name too :-(
Well, heavy metal band
Isis has been getting some stick on Facebook but nobody has yet confused Fordham University feminist group
In Strength I Stand with the jihadists.
Well one is a huge evil network of fundamentalists.... and the other is a terrorist group in Syria and Iraq...
Long waited name change happen hope re-naming ceremoney also bring good news of success of it's m-payment roll out program.
Softcard is good name hope to see smoother functioning and improvement to follow. It coincides with MCX coming up with CurrentC network announcement :)
At least some organizations don't have to spend big bucks for branding and corporate identity!
to £60k base, £100k OTEAnywhere, UK
© Finextra Research 2014