23 October 2014

Amazon undercuts Square and PayPal with mPOS launch

13 August 2014  |  8784 views  |  0 Amazon mPOS

Amazon has made its widely anticipated move into the crowded mPOS market, launching its dongle and app-based contender with an aggressive pricing strategy that undercuts both Square and PayPal.

Amazon Local Register consists of an app and a $10 card swipe reader that plugs into mobile phones and tablets. The system works with iOS devices, some Android handsets and Amazon's own Fire hardware.



Retailers that sign up by the end of October will pay just 1.75% per swipe until the end of 2015, after which the price goes up to 2.5% - still less than the 2.75% charged by Square and 2.7% PayPal Here users pay.

Like Square and PayPal, the Amazon Local Register app also provides analytics, letting businesses track their inventory and sales.

Amazon has long been expected to launch an mPOS service. Last year it bought Francisco-based mobile commerce outfit GoPago to help it replicate its huge online success in the bricks-and-mortar world.
KeywordsEFTPOS

Comments: (0)

Comment on this story (membership required)
Log in to receive notifications when someone posts a comment

Finextra news in your inbox

For Finextra's free daily newsletter, breaking news flashes and weekly jobs board, sign up now.

Related blogs

Create a blog about this story (membership required)

Related stories

30 July, 2014
22 July, 2014
09 June, 2014
28 May, 2014
30 January, 2014
17 December, 2013
09 October, 2013
22 February, 2013
04 May, 2012

Featured job

Basic 1-1.3 million SEK - OTE 2.5 million SEK - NO...
Stockholm (possibly Oslo or Copenhagen)

Find your next job