A London cabbie is promising to talk customers out of cash payments this week and accept fares from passengers who pay using the Barclays Pingit mobile app.
When they took to the streets last month to protest the threat posed by ride-sharing app Uber, London's black cab drivers were branded technological dinosaurs by many.
But 23-year veteran Ian Cable - who became the first black cab driver to accept chip and PIN back in 2004 - is embracing the smartphone revolution and mobile payments.
If they want a ride this week his passengers will be asked to download the free Pingit app, which is available to non-Barclays customers but requires users to go through a convoluted registration process. Once set up, passengers can scan a unique QR code in Cable's cab to pay for their fare.
Says Cable: "Not only is the app convenient for my passengers, because they don't need to worry about getting cash out, it means I have more time on the road to earn money - rather than stopping off at the bank to pay in my earnings or pulling up at ATM's for passengers with the risk of getting a hefty parking fine."
But, much like the Manchester Cashless Street
stunt last month, Cable will encourage the use of Pingit, but won't be turning away passengers who prefer to simply put their hands in the pockets and hand over a fistful of change.