29 May 2015
Your browser is unable to support Flash files.

Hungarian mobile wallet trials declared a success

04 July 2014  |  6092 views  |  0 Hungarian mobile wallet

The bank- and telco-backed Hungarian Mobile Wallet Association is preparing for a full-scale commercial roll-out after reviewing largely positive feedback from a year-long pilot trial of its NFC-based m-payment service.

Gábor Pukler, president of the Hungarian Mobile Wallet Association estimates that around 350-400 000 people would be open for the use of the service in the first round, following research conducted during the pilot trials.

During the test period, participants could use the wallet to activate OTP Bank's MasterCard Mobile PayPass payment card, SuperShop's NFC loyalty card, a sports facility access card, event tickets provided by InterTicket, employee ID card and in a limited edition a public transport card for the city of Szolnok.

During the 12-month test phase, the active 'MobilTárca' users made 41,000 payment and more than 4,000 loyalty point transactions. Users spent more than EUR385,000 across more than 20 countries.

A survey conducted in June by BellResearch indicate that the vast majority of the triallists, 86%, would use the wallet in the commercial phase. Eighty-seven percent said they would also consider the wallet compatibility when buying their next smartphone.

Says Pukler: "It is a promising fact as well that three out of four users recommended the MobilTárca wallet to their friends."

The pilot users said that they appreciated the additional card functionalities like balance inquiry and transaction history, but they would also welcome more services providing added value, such as personalised offers and location based promotions.

Comments: (0)

Comment on this story (membership required)
Log in to receive notifications when someone posts a comment

Finextra news in your inbox

For Finextra's free daily newsletter, breaking news flashes and weekly jobs board, sign up now.

Related blogs

Create a blog about this story (membership required)

Related stories

11 July, 2013
18 October, 2012
26 July, 2011
30 October, 2008

Related company news

 
Your browser is unable to support Flash files.

Top topics

Most viewed Most shared
Bigger banks may have to set up their own...
6644 views comments | 41 tweets | 34 linkedin
CBA to test Ripple for intra-bank transfer...
4730 views comments | 23 tweets | 21 linkedin
Visa Europe opens innovation hub in Israel
4654 views comments | 17 tweets | 9 linkedin
MasterCard's $19m Target settlement falls...
4182 views comments | 7 tweets | 5 linkedin
BBVA rolls out 'remote control' card app
4146 views comments | 24 tweets | 25 linkedin

Featured job

£90-110K Basic Circa £200-250K OTE NO CEILING
London

Find your next job