UK online and telephone bank first direct is to make its debut on the high street with its own branded ATMs.
That ATM does not look like a 'Space Invader' machine to me.
Is it a coincidence that just as the CEO leaves to start a purely digital bank, First Direct with a great reputation and brand recogniton as a telephone and on-line bank decide make a high street debut?
Competitive base, double OTELondon, UK
© Finextra Research 2015